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Research papers

Dealing with commercial avoidance

The paper explores zapping in a developing economy with moderate cable penetration (30%), determining its extent and nature. The final objective is to assess the role played by the characteristics of the commercial, i.e. novelty or humor, vs. the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Authors: Patricio Moyano, Rodrigo Berrios
Company: IBOPE Inteligencia
June 23, 2005
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Citation

Moyano and Berrios (2005a, June 23). Dealing with commercial avoidance. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/dealing-with-commercial-avoidance


Research papers

Compilation data of television audiences by radio frequency connected to data net X.25

The collection of information is a fundamental part of any research project, and a correct decision in this respect will reflect in a very important way on its success. When implementing the People Meter system to measure the TV audience in Santiago,...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Patricio Moyano
May 1, 1994
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Citation

Moyano, P. (1994a, May 01). Compilation data of television audiences by radio frequency connected to data net X.25. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/compilation-data-of-television-audiences-by-radio-frequency-connected-to-data-net-x-25